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Brand strategy
We take a deep dive into the essence of the company and thoroughly investigate the external environment. We use various analytical tools and never limit ourselves to a brief, taking into account all the drivers and barriers to business growth. This approach allows us to create a corporate brand that reflects the essence and values of the company, inspiring trust and pride. A brand that can unite both the team and consumers around one idea.
Development of brand positioning
1. Analytical stage: collection, study, analysis and structuring of relevant information for the project implementation, which may include:
2. Development of brand positioning:
— Key insight.
— Brand positioning formulation.
— Emotional and rational benefits of the brand.
— Key brand promise.
— RTB (reasons to believe).
— Brand character.
- Conducting in-depth interviews and working sessions, workshops with the Client’s team.
- Desk analysis of competitor positioning.
- Interviews with market experts.
2. Development of brand positioning:
- Based on previously studied information — development of positioning hypotheses and their discussion for compliance with the company’s plans, differentiation in the market, integrity, unambiguity and comprehensibility for the CA.
- Formalization of positioning according to the following structure (approved in advance with the Customer):
— Key insight.
— Brand positioning formulation.
— Emotional and rational benefits of the brand.
— Key brand promise.
— RTB (reasons to believe).
— Brand character.
$8.000
from 25 working days
Development of a corporate brand platform
1. analytical stage: collection, study, analysis and structuring of relevant information for the project implementation, which may include:
2. Development of a brand platform according to the following structure (pre-approved with the Client):
- Conducting in-depth interviews and working sessions, workshops with the Client’s team.
- Desk analysis of competitors' positioning.
- Interviews with market experts.
2. Development of a brand platform according to the following structure (pre-approved with the Client):
- Positioning.
- Brand Idea.
- Brand Worldview.
- Brand Mission.
- Brand Ambition.
- Brand Values.
- Rational and Emotional Benefits of the Brand.
- Brand Character.
- Brand Narrative (content of the platform in the form of a simple story).
$12.000
from 40 working days
Developing a brand communication strategy
Based on the brand platform, the agency develops the key communication idea, shapes key messages for the target audience and its segments, recommends communication channels.
$7.000
from 20 working days
Naming and copywriting
Development of a potential brand name
Development of 5 variants of brand names with preliminary verification by the open database of the Federal Service for Intellectual Property (up to 3 classes of ICTU).
$6.000
from 10 working days
Development of brand slogan
Development of 5 variants of a slogan with a preliminary check for identity and similarity according to the open database of the Federal Intellectual Property Service.
$3.000
from 10 working days
Brand packaging concept
Packaging (label) design concept development
Development of 3 design concept variants on the example of packaging (label) front sides.
$6.000
from 10 working days
Development of package shape design
Development of 3 variants of package shape design.
$3.000
from 10 working days
Finalization of the concept
Finalization of the concept according to the Customer’s comments.
$1.000
from 2 working days
Development of original layouts
Design, layout, preparation of original layout for production according to technical requirements provided by the Customer.
$1.000
from 5 working days
Corporate identity
Logo development
Developing 5 variants of logo concept.
$4.000
from 20 working days
Development of corporate identity concept
Development of 3 variants of corporate identity concept.
$2.000
from 15 working days
Development of design of corporate identity carriers
Development of 5 — 7 corporate identity carriers based on the agreed corporate identity concept.
$3.000
from 10 working days
Brand book layout
Description of rules and recommendations on the use of corporate identity of the brand (5 — 7 carriers of corporate identity).
$3.000
from 20 working days
Promotion and production
Development of a creative promotion concept
Development of 3 variants of the creative concept, including:
- Description of the concept and key communication idea.
- Main image.
- Slogan / key brand message.
- Video narrative.
$6.000
from 15 working days
Production
- Come up with a concept for your digital campaign.
- Tell your product story with visual language.
- Propose and test design hypotheses to upgrade your visual style.
- Create a 3D art film to push the boundaries for your branding, campaign, event.
$5.000
from 20 working days
- Indicates the approximate cost and terms of work.
- Individual offer is provided after discussing the brief and project details with the Customer.
- The offer is not a public offer.