White space, also known as negative space, is the area between design elements. It’s often thought of as empty space, but in reality, it plays a crucial role in design. White space can help create a sense of balance and hierarchy, draw attention to important elements, and make your design feel more modern and sophisticated. By intentionally incorporating white space into your designs, you can create a visual rhythm and allow your design elements to breathe. White space can also help your design stand out in a crowded marketplace, as it draws the viewer’s attention to the most important information. So next time you’re designing, remember the power of white space and how it can elevate your design and make it more effective.